Deadline: As soon as possible
Location(s)
Brazil Portugal Spain United Kingdom
Overview
Since 2003, Bloom Consulting has developed Nation Branding and City Branding strategies for various local and national governments around the world, collaborating with prime ministers, presidents, mayors, heads of tourism boards, and directors of investment agencies.
Details
WE ARE A FIRM THAT SPECIALIZES IN NATION BRANDING & CITY BRANDING
FOR JOB AND INTERNSHIP OPPORTUNITIES, PLEASE CONTACT US AT:
hr@bloom-consulting.com or +34 91 308 02 86 (CET)
4 CORE PLACE BRANDING SERVICES
1 - NATION BRANDING AND CITY BRANDING
Our core expertize. Working with perceptions and reputation
Bloom Consulting is a Consultancy 100% dedicated to Country Branding and Place Branding. Each country, region, or city branding project that Bloom Consulting undertakes provides clients with valuable insights from Bloom’s unique tools and methodologies.
Bloom Consulting delivers comprehensive brand strategies that go “beyond the logo” and marketing. Such as strategic vision and planing for the Country or the City with the “How to” approach, ensuring the correct implementation and respective measurement of the Country brand and Place brand performance towards the 5 Specific Dimensions of the Bloom Consulting Country Brand Wheel ©.
Our delivery is:
- Research
- Strategy
- Implementation
- Measurement
2 - PLACE BRANDING TRAINING AND KEYNOTES
Working to engage stakeholders in Nation Branding and Place Branding
Along with consulting and technology services, Bloom Consulting offers tailored master classes and unique keynotes in order to engage the necessary stakeholders in developing relevant and meaningful Brand strategies for Countries Regions and Cities.
In parallel to the Keynotes, Bloom Consulting provides workshops to define projects and policies in four specific quadrants, that have a direct influence in the Country Region or City’s perception.
1- Strategy, 2 Training, 3 - Marketing and 4 - Innovation
Our delivery is:
- Keynotes
- Training
- Innovation Workshops
3 - #DIGITALCOUNTRY AND #DIGITALCITY
The new frontier in Nation Branding and Place Branding
The #DigitalCountry and #DigitalCity is the Country’s or City’s reputation in the Digital World. This is nothing related to technology, but rather Digital Identity.
The results of the first two pages of Google (or other search engines), is the blunt truth about what the world thinks about any place. It is the ultimate, fastest way to analyse a Country’s or a City’s reputation.
Bloom Consuting provides an array of services so that Countries and Cities can audit their digital reputation, develop and execute strategies to create demand towards that Country or City and trigger world citizens to “search” for them.
Our delivery is:
- Auditing
- Development
- Execution
4 - DIGITAL DEMAND - D2©
Measuring the brand appeal of Countries or Places in the Digital World.
The Digital Demand is a Software that measures the appeal of Countries and Places in the Digital world by gathering and analysing the number of "searches" performed globally for any of the 245 countries and territories, relating to 5 specific dimensions of the Bloom Consulting Country Brand Wheel © :
1 - Exports, 2 - Investment, 3 - Tourism, 4 - Talent, 5 - Prominence
This big data is than filtered according to:
Topics or Keywords searched (brandtags); Nationality (country of origin); Time of year (month).
The delivery serves as Intelligence and measurement for Governments and private institutions to make concerning their strategies.
Our delivery is:
- Software
- Report
- Consulting
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
Dates
Deadline: As soon as possible
Cost/funding for participants
Internships, scholarships, student conferences and competitions.