Deadline:
May 31, 2025
Program Starts: July 13, 2025
Program Ends: August 02, 2025
Location(s)
United Kingdom
Coventry
Overview
This interactive and practical course will explore key marketing and communications concepts such as market analysis, customer value, branding and aspects of implementation of marketing strategies such as channels to market, delivering and pricing value and communication. In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics.
In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders. Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.
Details
The rise of global competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value.
The topics to be covered include:
- What is Marketing? The Marketing Environment
- Consumer Behaviour
- Marketing Research
- Segmentation, Targeting and Positioning
- Branding
- Products, Services and Innovation
- Pricing and Channels
- Promotion and Communicating Value
- Digital Marketing
- Planning and Budgeting
- Relationships and Responsibility
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
There are no prerequisites for this course. This course is open to students studying any discipline at University level. We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline.
Students must be aged 18 or over by the time the Summer School commences and have a good understanding of the English language.
Dates
Deadline: May 31, 2025
Program starts:
July 13, 2025
Program ends:
August 02, 2025
Program Starts: July 13, 2025
Program Ends: August 02, 2025
Cost/funding for participants
Warwick Summer School (tuition fee only)
- Student Rate* £2,460
- Standard Rate £3,300
- Application Fee (non-refundable) £50
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
