Communications and Marketing - Warwick University Summer Schools

Deadline: May 31, 2025

Program Starts: July 13, 2025

Program Ends: August 02, 2025

Events

Summer & Winter Schools

Location(s)

United Kingdom

Coventry

Overview

This interactive and practical course will explore key marketing and communications concepts such as market analysis, customer value, branding and aspects of implementation of marketing strategies such as channels to market, delivering and pricing value and communication. In the current complex and fast-moving market context, emphasis will be placed on how to market in a networked, digital world of diverse, global stakeholders. You will learn how to understand and research market contexts, analyse competitive market positions and how to design effective marketing strategies and tactics.

In the communication topics of the module, you will learn about the ways in which communication has changed in the digital world and about how to communicate effectively to reach a range of different stakeholders. Digital communication tools and techniques will be explored and you will acquire skills and understanding which will help you to perform with greater confidence as a marketer and communicator. This course is taught at an intermediate level.

Details

The rise of global competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value.

The topics to be covered include:

What is Marketing? The Marketing Environment
Consumer Behaviour
Marketing Research
Segmentation, Targeting and Positioning
Branding
Products, Services and Innovation
Pricing and Channels
Promotion and Communicating Value
Digital Marketing
Planning and Budgeting
Relationships and Responsibility

Opportunity is About

Media, Marketing & PR

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Eligibility

Candidates should be from:

Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile China Colombia Comoros Congo: Democratic Republic Congo: Republic Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Gibraltar Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kosovo UN1244 (*not recognized by majority of countries) Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macau North Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria Niue Norway Oman Pakistan Palau Palestinian Authority Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Sudan Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States of America Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Western Sahara Yemen Zambia Zimbabwe

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Description of Ideal Candidate

There are no prerequisites for this course. This course is open to students studying any discipline at University level. We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline.

Students must be aged 18 or over by the time the Summer School commences and have a good understanding of the English language.