DFS - INTERNSHIP - CRM & promotions assistant

Deadline: As soon as possible

Internships

Companies

Location(s)

  • France
Paris

Overview

What if you join the world leader in the sale of luxury products to international travelers? Do you like a challenge and want to evolve in a multicultural environment? DFS is made for you! Join us on this great adventure!

Details

We are looking for our CRM and Promotions Assistant (F/M) for a 6-month internship, starting mid-January 2025.

You help ensure the proper implementation of marketing campaigns in the commercial calendar (promotional and thematic) and customer CRM campaigns.

Your missions:

1.CRM:

  • Coordination of each emailing/SMS campaign (DFS Circle & Samaritaine databases) with the Hong Kong team and our local external service provider (planning monitoring, topic research, campaign briefing, creative construction of campaign models (text and visuals/gifs), translations)
  • Briefing of each email/SMS campaign to the creative/digital team (brief of shootings, site articles, necessary CTA and follow-up of the retro-planning) for all customer communications
  • Competition benchmark

2.Retail promotions and events:

  • Assistance in developing the marketing communications plan
  • Help coordinate the different players (graphic designers, DTP, digital team, stats team) to guarantee understanding of each promotion/retail animation by all teams
  • Participation in the brief with the store operational team for each campaign
  • Post-mortem consolidation of each promotion (KPIs, store set-up, 360°, benchmark per promotion)
  • Competition benchmark

3. Visual signage:

  • Briefing of the creative and visual merchandising teams for each retail event (atrium, pop up, temporary in-store events, customer events)
  • Guarantor of in-store signage (pylons, A5, digital screens)

4. Customer Events:

  • Help build Salesforce lists based on a specific targeting/customer strategy

5. Monitoring CRM activity performance:

  • Compilation of dashboards for each campaign
  • Participation in making presentations

Opportunity is About


Eligibility

Candidates should be from:


Description of Ideal Candidate

Your profile:

  • You are preparing a Master’s level diploma
  • You ideally have a similar first experience, in CRM or Retail Marketing (knowledge of Department Stores and the world of luxury is a plus!).
  • You must be fluent in French and English.
  • You are recognized for your dynamism, your creativity and your attraction to figures and analyses.

Job-related constraints:

  • The work is carried out in a prolonged sitting position
  • The work is done on a screen and in an open space

Dates

Deadline: As soon as possible


Cost/funding for participants

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