L’Oréal - Brandstorm Competition 2025

THE ULTIMATE INNOVATION COMPETITION IS BACK! #Students from everywhere, every major, it is your time to play the ultimate innovation game by L'Oréal. Your exciting challenge this year? Invent the beauty shopping experience through entertainment.

• L’ORÉAL BRANDSTORM is a Competition for undergraduate and graduate students who study in one of the participating countries and satisfy the conditions set up below (hereinafter the “Participant(s)”).

• The final list of the participating countries will be accessible from the platform: brandstorm.loreal.com (hereinafter the “Platform”) on October 1st, 2024.
• Students must be eighteen (18) years of age or older to participate. Any under-age Participant must have the consent of his or her parent or legal guardian to accept the Official Rules and participate in L'ORÉAL BRANDSTORM.
• Students attending a post-graduate course (e.g. doctorate programme or MBA) cannot participate (except for post-graduate courses in India and Israel, please see article 20. SPECIFIC PROVISIONS FOR CERTAIN COUNTRIES) 
• Students eligible to participate should not yet have acquired considerable professional experience (i.e. not more than two years of work experience. Internships, apprenticeships, summer job experiences and auto-entrepreneurial work do not account into work experience). Students who have already played the Competition in a previous year and reached the international finals cannot participate another time.
• Students who did an internship in the department of the brand, division or relevant function concerned by the case study during the two (2) years preceding the Competition cannot participate in the current edition.
• The Participants have to compose a team of three (3) students. Students participating in an international exchange programme or studying in a foreign country, e.g. Erasmus or exchange students have to participate for the country they are studying in at the point of registration.
• Participants are only allowed to register in one team.
• The three (3) members of a team must be either studying in the same participating country (hereinafter the “Team”) or in the same university but physically located differently. It is not possible to change the university during the competition. If a Participant changes university during the Competition, they will still be registered under the starting university.
• All members of the Teams must have a valid e-mail address.
• L'ORÉAL reserves the right to check the validity of the registration information submitted by Participants at any stage during the Competition and to ask for copies of ID documents and/or student cards from the school or university cited by the Participants. L'ORÉAL also reserves the right to refuse participation, or to disqualify, at any times during the Competition, Participants (and their Teams) without justifying it. Submitting incorrect or misleading information will lead to refusing or disqualification of participation.

What’s in it for me?

Immerse yourself in a unique learning experience, get hired at l’Oréal & go on a professional mission at l’oréal hq in paris!

• ALL PARTICIPANTS
  • Get certified and add it on your resume
  • Unlock new skills
  • Fast-track to professional opportunities at L’Oréal
• LOCAL WINNERS
  • Get coached by L’Oréal experts
  • Pitch in-person at the L’Oréal HQ in Paris (travel expenses covered)!
• MAIN PRIZE
  • Get hired at L’Oréal & go on a professional mission at L’Oréal HQ in Paris!