Deadline:
As soon as possible
Location(s)
Germany
Hamburg
Overview
Details
Typical tasks include:
- Data Analysis and Market Research on European countries for to-go market strategies
- Analysis of market / category trends, competitor strategies (incl. offline and online store visits to track competition launches), and shopper studies to create shopper insights and recommendation for the European Shopper & Customer Marketing community
- Support to update and develop pricing strategies for core products and innovation
- Develop and update European dashboards to track sales execution across countries
- Develop European trade sell-in stories for key launches and relaunches
- Adapt Global Merchandising Guidelines (planograms), CPPA's (Channel Price Pack Architecture) to European requirements
- Support on the implementation of an image recognition program across European countries
- Support on development of Digital internal communication for the Global Shopper & Customer Marketing team
ABOUT BEIERSDORF
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
YOUR PROFILE
- Strong analytical skills
- High level of flexibility and efficiency; pragmatic and autonomous working style
- Fluency in English (oral and written)
- Very good command of MS Office (specifically Power Point and Excel)
- Good social / communication skills
- International work/study experience and an international mindset
- Previous experience in Shopper & Customer Marketing, Category Management or Sales, preferably in a FMCG company
- Digital experience is a plus
- Enrolled in bachelor's or master's studies in business administration or related field during the entire internship
Dates
Deadline: As soon as possible
Cost/funding for participants
YOUR SALARY
Curious about your salary? Your work at Beiersdorf will be fairly remunerated, both with a voluntary internship and with a compulsory internship you earn 2.025 € per month. For a working student activity, our salary is 19,39€ per hour.
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
