The Dubai Lynx Student Competitions - Student Integrated Competition

Competition Overview

Dubai Lynx, in partnership with AdNet Zero, The Student Integrated Competition, in partnership with AdNet Zero, aims to inspire and develop the next wave of young creative talent.

This challenging competition asks students to create a unique integrated campaign using three forms of media. Each element should support one another in creating a strong campaign in response to the brief.

The Challenge

Animal agriculture is responsible for a significant portion of greenhouse gas emissions because it involves extensive resource use, including large amounts of land and water for grazing and growing feed crops, and produces methane from livestock. Adopting a plant-rich diet is one of the most impactful actions individuals can take to reduce their carbon footprint. Our goal is to develop an integrated campaign that promotes plant-rich diets, highlighting both the environmental and health benefits, and inspiring UAE residents to choose plant-based foods more frequently.

Our goal

Our goal is to develop an integrated campaign that promotes plant-rich diets, highlighting both the environmental and health benefits, and inspiring UAE residents to choose plant-based foods more frequently.